Lynxpoint.com Amy Silvers – Portfolio
Publishing Site Redesign
Summary: On a children’s publisher’s site, teachers and kids were frequent visitors, but the section aimed at parents was struggling for market share and needed a clearer vision.
Legal Research Product Redesign
Summary: A redesign of an Flash-based site presented challenges and opportunities.
Intranet Redesign
The Client: A consortium of partner ad agencies under the umbrella of a leading global agency. The Project: We were tasked with redesigning the agency’s main intranet site in order to create a corporate resource that would also serve as a gateway to the company’s several digital asset management systems. In particular, we were asked [...]
Entertainment Site: User Modeling
Project Samples: Identifying details have been blurred or removed.Task GroupingsAssumptive Task-Based Audience SegmentsMental Model Diagram The Client: A large-scale consumer-facing site for an industry-leading group of entertainment venues. The Project: In preparation for a full site redesign, we undertook a number of discovery activities to determine the framework and scope that such a large-scale [...]
Healthcare Research Site Redesign
Project Samples: Identifying details have been blurred or removed. Please note: Some samples may appear to be cut off; this is also for confidentiality reasons. Persona overview Persona profile Scenario Public site content matrix Subscription site wireframe The Client: An established nonprofit medical research company with a public-facing Website and numerous subscription-only Websites associated with [...]
E-Commerce Microsite: IA and Strategy
Project Samples: Identifying details have been blurred or removed. Homepage wireframe Secondary page wireframe Sitemap The Client: A subsidiary of one of the world’s largest retailers. The Project: We were asked to create a content-focused microsite to showcase the client’s environmental initiatives. The Challenges: Although the subject matter was very important to the client, the [...]
E-Commerce Taxonomy
Project Sample: Taxonomy Spreadsheet (sample only; complete spreadsheet available upon request) The Client: A subsidiary of one of the world’s largest retailers. The Project: As part of an overall site redesign, we were asked to redo the taxonomy for the product catalog, which contains many thousands of products in an unusually wide range of categories. [...]